Using Custom Retail Store Fixtures to Drive Sales
Over the last two decades, the market has become fiercely competitive. The competitiveness is even a notch higher when it comes to the high-end luxury market stores. This takes us to the big question; what is the best way to drive higher in this highly competitive era? The solution is in the custom retail store fixtures you use. Here are the three most important tips that will get you more sales.
Drive a sense of style and class
Every client who goes to a luxury merchandise store wants to feel stylish and special. The custom store retail fixtures should help to drive this consideration in all aspects. No matter whether you are displaying antique jewelry or ultra-modern pieces, creating a sense of style drives emotional connection for every visitor. Depending on the type of luxury merchandise in the store, you can consider expensive wood, acrylic, laminate or glass. The secret at this point is looking at the merchandise and stores from the clients’ point of view.
Use the custom retail store fixtures to elevate the merchandise value
When you select a custom retail store fixture, the target should go beyond display. As a marketer, you should focus on making the luxury merchandise look more valuable. The lights on the fixture, its design, and position, should demonstrate value so that every client finds them irresistible.
To demonstrate this high value, consider following consumer groups to understand the best colors and display preferences. If the target clients believe a specific display is more appealing, go for it. You could also use online tools to establish how other stores are displaying their merchandise. Then, craft better ways of delivering value.
Position the custom retail store fixtures to get the attention of target clients
Your clients will only buy if they can see the jewelry. The custom retail store fixtures should be positioned at a point that every client can see. This could mean designing a uni-directional type of flow that makes visitors pass by the display. You could also study or use the available data on customer movements in luxury merchandise before selecting the perfect position.