Converting Your Visitors to Buyers in a Display and Fixture Store
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The display and fixture store is the convergence point between marketing efforts and actual conversion. You started a marketing campaign, and it is now time to complete the job. One most important thing that marketers of luxury merchandise must get right is that the target client is yet to convert until he buys. Therefore, the retail and fixture store must be more appealing to act as the final funnel for visitors to turn to clients. The following are some useful tips to help convert that visitor into a buyer.
Be extra creative with the displays
Your display, website ad, or Facebook profile might have directed the client to the store. Now, you must be extra creative to make visitors realize they are in the right place and getting the best. You can achieve this by using special lighting that brings out the strong points of the jewelry.
For example, differently colored lights can help to make every section of the engagement ring or watch to look more attractive.
Avoid overstuffing the display and fixture store
When a client checks an engagement ring, he/she wants to understand and figure the impact of using it. This can only be achieved by giving visitors ample space to see, follow, and discover strengths of jewelry.
Therefore, you should only place one or two pieces per display so that clients are assured they are getting the best. You might also consider placing two closely related pieces or contrasting pieces but that fall within the same price bracket.
Drive emotional connection for all the visitors
An antique watch or bangle is not simply another piece on the shelf. It is a timeless piece that sets a client from others. The client should easily figure this uniqueness by simply looking at the jewelry. You can bring out this uniqueness by placing a single jewelry but facing different sections to reveal everything.
Some stores even place the luxury merchandise on dummies so that nothing is left to the imagination. From lighting to angles of the merchandise in the display and fixture store, the visitor should get a new urge to own the piece.