Human beings are highly visual. Most of the senses going to the brain at any particular moment come from the eyes. Therefore, if you want more attention, it is important to demonstrate visually. This is the principle behind high sales by different stores in the jewelry niche. In this post, we look at four main tips that will help to drive sales in your jewelry store.
Set the store layout depending on traffic movement
The target of this method is ensuring that people can see the best items on the displays. This means that you need to understand the clients’ movements to assess where they will go when walking through the store. The truth is that following clients to establish their movements can be very difficult.
However, there is a lot of research done on clients’ movement that you can follow to set the fixtures and place specific items. Note that even with the data sourced from elsewhere, following clients to understand their behavior when they come to your store is crucial.
Avoid placing merchandise in your store decompression section
While a few signs will work very well to direct visitors to the right section, you should avoid overdoing it. Start by establishing the products to place in a specific section and use a few signs to avoid confusing the target clients.
The best way to draw more clients into your store is placing a few items and contrasting the lighting with the outside environment. Then, use different jewelry to create a flow so that the target client can continue exploring other items in the store.
Display impulse buy jewelry at the checkout counter
Notably, about 27% of shoppers’ impulse buys at the checkout counters. While the bulk of the time was spent exploring the most important jewelry, you need to identify the impulse items and place them at the exit counter.
Here, you need to carefully review the shoppers’ behavior to place an item that adds value to what they have bought. Note that these impulse buy items can change with time, and you need to keep reviewing them regularly.