In visual merchandising, marketers and retail store owners have an insatiable need to surprise and inspire their clients.
This is mainly approached from the top visual merchandising basics such as color, grouping, and display themes. However, to make your merchandising really successful, it is prudent to elevate the brand’s assortment and enhance overall brand experience.
Visual merchandising is all about presenting the store in a manner that helps to optimize the store sales. This post helps to draw the line between failure and success when using visual merchandising.
Use visual merchandising to empower your target clients
When planning your store’s visual merchandising strategies, the primary goal is engaging and encouraging shoppers to buy more. In his view, Omar Pallante, the CEO of Arte Vetrina Project, argued that visual merchandising should take a more strategic role that is not simply linked to distributing items in a store.
Rather, it should form a crucial component of studying consumer behavior and providing the relevant info about products and store presentation.
When you start working on a store, do not simply create another selling center. The goal should be helping to take the customer experience to the next level. A great visual merchandising should help communicate a story while transferring viewers to new placed, news moments, and even new states of mind. Design that visual merchandising to also create the following:
- Cherishing moments
- Unforgettable Landmarks
- Great points of view
NOTE: Beyond the enthralling experience, it is prudent to remember the shopper’s journey. If you can slow down the client, he/she will discover more.
Go beyond the rule of the three when presenting your products
The rule of the three is a tested and proven virtual merchandising strategy. It is a method of organizing retail stores by putting three items to drive greater engagement. However, there is much more to product presentation than simply grouping mannequins.
Think of visual merchandising as a creative arm of marketing implemented through placement and styling. When a product is presented strategically, the client’s narrative changes from ‘I want’ to ‘I need this item.’ The secret is creating a strong emotional connection between the consumer and the item he/she is watching.
Here, you need to think about the small details that make the item to look perfect. For example, the angle of display, corners of an item, colors, and lighting will help to make the item perfect and irresistible.
Leverage the retail store’s use of technology
The modern consumers are in greater control of their shopping experience. They easily pullout their tech devices and scroll through information presented there before engaging the retailers. This advancement has not simply opened the eyes of the clients. It has also helped to reinvent visual merchandising.
Technology allows the management of retail stores to perfect their communication and present the messages with greater precision. Unlike in the past when changing the in-store content was a herculean task; technology makes it as easy as a click. Experts recommend that retailers take their stores to be tools of communication and technology as a method of expanding the dialog with clients.
To make the technology to work for you, ensure to keep up with the latest trends to remain relevant to the target clients. From media displays to interactive floors, you need to sync with fast evolving clients. You could even initiate progressive studies to determine how the targeted clients want to get communication from the store.
To drive your store sales to the next level or move from making losses to profitability, it is time to get out of the comfort zone. Look at the top visual merchandising strategies used in the market today and craft a method of making them even better to enhance the user experience.