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The merchandising display you use in a store can make or break your marketing targets. Of course, you want to draw more visitors and make them buy. So, here are some tested and proven techniques to apply.
Do not stick to one display: Change them regularly
Seasons such as holidays only last for a short while. Besides, promotional stuff comes with a very short shelf life. Therefore, you need to rethink the display and change it appropriately to capture the new theme, new meanings, and latest arrivals.
Note that all the merchandise that should go together should be kept together after re-arrangement. Here, the target is to prevent the lovely appeal of new items getting diluted by older items. For example, you cannot leave the Christmas items to diminish the emerging allure of Valentine merchandise.
You must not tire redefining the displays. Make sure that the display is redefined every month to bring out your best. In some cases, do not wait for the month to end. Define the displays so that clients can enjoy the new shopping experience and the thrill of coming back.
Add words to visual merchandising
When it comes to high-end products, the power of displays is unmatched. But you can edge a notch higher by giving names with well-worded signals. The words should be carefully thought about to ensure they are easy to remember and associate with. Words make displays, specific items, and entire stores to become memorable. Remember that the words should articulately match the target clients. For example, get the right fonts and words that appeal to adults, ladies, teens, or kids.
Shuffle the displays when adding new merchandise
When clients revisit your store, new settings assure them of getting better and more appealing products. You should, therefore, consider rotating the displays on the sales floor to capture the tone of new and better merchandise. Consider this rotation on a bi-weekly basis. You can interchange the displays at the middle of the store with those at the periphery, front, and back section.
Identify and use things that define a group
When it comes to retail merchandising, you need to arrange products by use. Ensure that all items related to one role, such as preparing tea, capture the attention of visitors. You need to use related or contrasting colors to send the message home. Once the client spots the items, the message has already been sent.
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